InSight VR by Greenman
InsightVR by GreenMan is a virtual reality platform that helps cataract patients better understand their intraocular lens options before surgery through immersive vision simulations. For this brand, I supported branding, website design, and marketing, helping translate a complex clinical decision into a clear, modern, and patient-centered experience that builds confidence, improves consultations, and reinforces the value of smarter IOL education.
Copyright © 2026 InSightVR and LaunchLab Partners
Building on the InSightVR by GreenMan brand, I led the design and creative direction for the website, translating the platform into a modern and accessible digital experience. The site combines clean structure, refined typography, and immersive visual language to show how VR can improve cataract education and help patients visualize IOL options before surgery. Supporting graphics and consistent brand elements were used throughout to make the science behind the experience easier to understand while reinforcing a clear, innovative, and patient-centered identity.
Social Media Post Designs
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Design work completed in partnership with LaunchLab Partners, LLC.